EXPERIENCE DESIGNER
CX, UX, UI & Product

I specialize in crafting exceptional digital experiences. Leverage user research and a deep understanding of user behavior to design intuitive and effective web solutions across various industries (B2B & B2C), including commerce, healthcare, fashion, and FMCG.

Skilled at leading cross-functional teams through the design process, from user research and ideation to prototyping, testing, and handoff to developers. Proven ability to establish efficient design systems, translate specifications into user-friendly interfaces, and ensure accessibility compliance (WCAG 2.0). Adept at facilitating workshops, gathering feedback, usability testing and driving strategic outcomes through collaboration.

My Expertise

UX Research
“Empathy-led discovery to shape purposeful design.”
I strategically explore human behavior and motivation within market and societal contexts, translating deep insights into creative, user-centered solutions that drive impactful experiences.
  • Stakeholder & SME interviews
  • User personas & journey mapping
  • Evaluation & audits
  • Contextual inquiries & user shadowing
  • Competitor & heuristic analysis
  • Usability testing
  • Insight synthesis & opportunity framing

Interaction Design
“Designing seamless journeys that feel intuitive and intelligent.”
I translate research insights into structured, interactive experiences—ensuring clarity, flow, and usability across every touchpoint.
  • Information architecture & sitemap design
  • User flows & wireframe prototyping
  • Task modeling & scenario mapping
  • Micro-interactions & behavior logic
  • Accessibility (WCAG) considerations
  • UX writing & microcopy for clarity and guidance

Visual UI Design
“Bringing elegance, clarity, and brand story to life on screen.”
I craft polished, responsive interfaces that not only look beautiful but also elevate usability and emotional connection.
  • Design systems & component libraries
  • Responsive layout & mobile-first design
  • UI mockups & high-fidelity prototyping
  • Typography, spacing & visual hierarchy
  • Brand alignment & moodboards
  • Design handoff & collaboration with dev teams

Recent Work

Other brands I have worked for