SENIOR UX/UI DESIGNER
CX, UX, UI & Product

Senior UX/UI Designer with 11+ years of experience designing customer-facing digital products across web, eCommerce, and SaaS-based enterprise platforms. I specialise in turning complex business and technical requirements into clear, user-centred solutions that scale across large systems and support measurable outcomes.

I’ve worked across high-traffic retail and enterprise environments, delivering UX improvements for checkout flows, platform enhancements, and design systems. My work is grounded in research, analytics, and iterative design, with a strong focus on usability, accessibility, and performance.

I’m experienced working in Agile and Lean environments and collaborate closely with product managers, engineers, marketing teams, and senior stakeholders. I’m particularly confident communicating design rationale to non-technical audiences and aligning diverse stakeholder perspectives around practical, user-focused solutions.

My background includes designing and optimising digital products for well-known brands across retail, finance, and commerce, with hands-on experience across discovery, UX strategy, interaction design, and delivery.

My Expertise

UX Research
“Empathy-led discovery to shape purposeful design.”
I strategically explore human behavior and motivation within market and societal contexts, translating deep insights into creative, user-centered solutions that drive impactful experiences.
  • Stakeholder & SME interviews
  • User personas & journey mapping
  • Evaluation & audits
  • Contextual inquiries & user shadowing
  • Competitor & heuristic analysis
  • Usability testing
  • Insight synthesis & opportunity framing

Interaction Design
“Designing seamless journeys that feel intuitive and intelligent.”
I translate research insights into structured, interactive experiences—ensuring clarity, flow, and usability across every touchpoint.
  • Information architecture & sitemap design
  • User flows & wireframe prototyping
  • Task modeling & scenario mapping
  • Micro-interactions & behavior logic
  • Accessibility (WCAG) considerations
  • UX writing & microcopy for clarity and guidance

Visual UI Design
“Bringing elegance, clarity, and brand story to life on screen.”
I craft polished, responsive interfaces that not only look beautiful but also elevate usability and emotional connection.
  • Design systems & component libraries
  • Responsive layout & mobile-first design
  • UI mockups & high-fidelity prototyping
  • Typography, spacing & visual hierarchy
  • Brand alignment & moodboards
  • Design handoff & collaboration with dev teams

Technical Foundations
“Bridging user experience with robust technical execution.”
I bring a deep understanding of digital platforms and backend tools to create seamless, data-driven experiences that merge performance with design.
  • Skilled in responsive, mobile-first design
  • Shopify, WordPress, and enterprise CMS platforms
  • Strong foundation in HTML, CSS, and JavaScript
  • Analytics and optimization tools

Recent Work

Other brands I have worked for